
Make Your Website ‘Mobile-Friendly’
There’s no going back! Google have recently changed their algorithm for how it ranks and lists websites that are not suitable for viewing on mobile devices, for example an iPhone or iPad.
Google refer to this as ‘mobile-friendly’, which can be defined by a number of technical and design characteristics of which some are listed below:
- Text legibility (size and weight) on the screen – adapting to different size screens (adding break points)
- Mobile viewport not set which optimises content to the specific device
- How close links are placed to one another makes it difficult for touch enabled devices
- Content or layout too wide for the screen (lack of responsive tumbling)
- Software/coding blocked by mobile browsers (such as Flash on Apple’s iOS devices)
- Easy to navigate by using touch-enabled features for touch screens
- Enable maximum scrolling to avoid content expanding past browser windows
- Avoiding common SEO mistakes to ensure Google index your site efficiently