If you think email marketing is dead, it maybe that you’re just not shooting straight. Try putting these tips into practice.
The days of blasting your company information at a list of people you don’t know have long gone, but email can still be a valuable marketing channel. Here’s our list of top tips for making sure your email marketing is worth the investment.
You need good data. It sounds obvious, but we often see clients relying on a dusty old database or even a mailing list they bought from somebody else. The people on a purchased or rented list don’t know you, so it’s crucial to generate your own opt-in list. When someone voluntarily gives you their email address, either online or perhaps with a business card, they believe you may have something interesting to say.