Blog from Studio One.


Understanding Digital – Part 1 of 2: How Do We Create A Digital Strategy?

In this two-part series, we’re sharing our best practice on Digital Strategy.

What is a Digital Strategy?

Digital Strategy is a in-depth plan for managing customer-facing digital marketing, social platforms and digital applications. Most successful companies will take on a multi-platform approach to achieve their digital goals. Usually, the aim of a Digital Strategy is to convert the exposure into sales by successfully gaining trust, showing expertise and ultimately gaining new clients.



First Impressions Count: Office Fitout

Its not just your website that needs a refresh once in a while. We are being asked by increasing number clients to not only look at their online presence but also there office space, showrooms, break out areas, vehicle livery and much much more.

If you regularly have visitors or clients come to your workspace it is useful to know that people quickly make their minds up about a company based on its reception and office design. They will pick up on any discrepancies between how a business portrays itself and how it reflects this in its office design. It is therefore essential to create the right impression with your workspace, It needs to make an immediate impact and convey the correct messages.



Email Marketing Tips To Get Your Campaigns Rocketing

If you think email marketing is dead, it maybe that you’re just not shooting straight. Try putting these tips into practice.

The days of blasting your company information at a list of people you don’t know have long gone, but email can still be a valuable marketing channel. Here’s our list of top tips for making sure your email marketing is worth the investment.

Build relationships

You need good data. It sounds obvious, but we often see clients relying on a dusty old database or even a mailing list they bought from somebody else. The people on a purchased or rented list don’t know you, so it’s crucial to generate your own opt-in list. When someone voluntarily gives you their email address, either online or perhaps with a business card, they believe you may have something interesting to say.


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