The brand new, all-encompassing national distribution centre at iForce just got even bigger. In a crowded and heavily congested commercial park, with highways of access points and rigorous competition for saliency, we elevated the iForce brand to stand out, stand proud and stand for something bolder.
A force to be reckoned with
For over 20 years, iForce have been entrusted by some of the UK’s biggest brand names to help them maximise the potential of multi-channel retailing through their supply chain and retail logistics services. Studio One has built a strong working relationship with iFORCE, an Eddie Stobart company, which resulted in being awarded the prestigious project to produce and install the giant architectural building signage at their newly constructed 860,000 sq. ft omnichannel fulfilment warehouse in Northamptonshire.
Signage on a grand scale
This stunning architectural signage project consisted of branding the warehouse building with two 15m x 6.5m flex face signs and built-up fabricated aluminium ‘iFORCE lettering mounted through the flex face measuring 2.3m in height and finished in the company’s brand colours. This enabled the background rectangular shape to be installed in one piece without any unsightly joins on two elevations of the building.
Total brand consistency
The words ‘Fulfilment Centre’ were also installed next to each of the flex face signs that made the overall dimensions of the signage in excess of 50m in length. The building name ‘iFORCE House’ was also manufactured as painted aluminium built up letters, installed above the glass curtain wall façade of the reception. To complete the branding exercise, it was necessary to change the colour of the impressive overhanging gantry cladding from a lime green to the orange outlined in the brand guidelines. This process was managed and overseen by Studio One to ensure that it was consistent with the building signage.
Total 360° service
All the signage was installed at height by Studio One’s fully accredited installation team at the final stage of our fully integrated signage offering—managed throughout from the initial site survey through to completion.
For more information about signage and to discuss your next project, please contact us on +44 (0) 1604 774 860
or email us at enquiries@studio1.org.uk
