What create’s a lasting store experience these days? A huge budget, expensive technology? For Homecore, one of France’s oldest streetwear brands, its popup shop situated on the Champs-Elysées in Paris only took an idea and some floor and wall graphics.
A nod to Graffiti Art
Studio Malka Architecture were the brains behind the store design and they created a space that combines a brightly hued colour palette inspired by Krylon’s spray paint can and a reference to Newton’s prism. The pop-up is structured by pure, bright solid blocks of colour from the colour wheel to create high-impact visual effects. These colours therefore give the space its structure, just like the choice of materials would.
Reference to Newtonian physics
Each of the seven exterior window and door arches were treated with a separate colour from the prism. Once the primary colours of ‘light’ extends into the retail space and crossed one another it creates secondary hues – adding a technical element and a sense of dynamism to the interior.
Creative applications
The key takeaway from this reveals that you can create eye-catching store interiors using very little more than printed vinyls and creative applications. However, what elevates this pop up is the context of the idea and it’s nod to the brand’s streetwear culture.
For more information about wall graphics or to discuss your next project, please contact us on +44 (0) 1604 774 860 or
email us at enquiries@studio1.org.uk
