A tastier destination for food has arrived at Fosse Park, Leicester

Food never tasted so good

Food Central at Fosse Park, Leicester, has recently unveiled their new, multi-million pound investment into retail and food therapy for both foodies and fashionista alike. The extension to Fosse Park West and the re-imagining and building of the existing food court means customers now have access to retail and lifestyle attractions to rival and exceed regional competition.

Guidelines with a dash of garnish

Supporting and amplifying local cuisine will give customers the opportunity to truly uncover new flavours and new dining experiences by embracing a global food proposition. Under the campaign narrative, “Discover Deliciousness”, Studio One helped The Crown Estate and Fosse Park to visually articulate the launch media through adoption and refinement of Food Central brand guidelines. The work required extensive and skilful sourcing of imagery to help depict a natural composition, ensuring each meal was representative and ticked all our pre-production and artworking needs—scale, resolutions, lighting and angles. The resulting smorsgasbord of food, shot from a top-down perspective, helps to create a vibrant, impactful and mouthwatering canvas for every palette.

Quickly up, quickly down

We produced over 30 printed window displays and 4 large-scale hanging fabric banners, both internally and externally—each seamlessly flowing through our internal service pillars; creative artworking, print to install. Achieving a hugely successful launch and post-launch delivery enabled the retail units to be swiftly occupied by big brands such Nandos, Thai Express and Costa Coffee with local independent food destinations like Chaiiwala, Grounded Kitchen, Boo and Isha Patisserie.

For more information about window graphics and to discuss your next project, please contact us on +44 (0) 1604 774 860
or email us at enquiries@studio1.org.uk

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