Eye-catching printed hoarding promoted the development of three new prominent Lidl store locations during the construction phase at each site in Northampton, Heacham and North Fykenham.
Maximum exposure
The hoardings were circa 100m in length at each location, printed direct to aluminium composite material and laminated with an anti-graffiti film to add protection against vandalism. Each location ran along key main roads, providing maximum advertising exposure to the local community and creating a sense of excitement about the arrival of new stores to the area.
End-to-end service
Initially, our team site surveyed each location to ensure messaging was positioned to give maximum visual impact. The hoarding designs all followed a consistent concept created by Studio One displaying engaging lifestyle imagery, separated by panels publicising a ‘coming soon’ message and Lidl branded panels. The targeted messaging, coupled with lifestyle imagery, helped transform plain site hoarding panels into a powerful form of marketing, generating local awareness amongst prospective customers and unmissable to all passers-by. Our end-to-end hoarding service then included in-house print production of the graphics and installation to existing timber fencing by our fully accredited team.
Cost-effective marketing canvas
These large-scale printed promotional graphics gave the individual sites a huge presence and were a much more cost-effective alternative to utilising a nearby billboard.
For more information about hoarding and to discuss your next project, please contact us on +44 (0) 1604 774 860 or email us at enquiries@studio1.org.uk
